Free Shopify Setup Checklist
Started Your Shopify Store… But Still Not Ready to Launch?
Get the free Shopify Store Setup Checklist and see exactly what still needs to be finished before you send customers to your store.
You do not need another vague Shopify tutorial. You need to know what is actually missing before you launch.
Created by Carina Hatton, Shopify Partner, seven-figure boutique owner, and ecommerce coach who has helped 3,000+ store owners since 2019.
How to Use the Checklist
This Is For You If…
- You already started your Shopify store but it still feels unfinished.
- You have products, a niche, or a business idea, but you're not sure what to set up next.
- You're stuck on products, collections, navigation, pages, policies, checkout, or launch prep.
- You want to know what needs to be finished before you start sending people to your store.
- You're tired of guessing your way through Shopify.
This Is Not For You If…
This checklist is not for you if you are only researching business ideas and have not started your store yet. It is for product-based business owners who are actively setting up Shopify and want to know what still needs to be finished before launch.
You Started Your Store. Then Things Got Complicated.
Most people start Shopify thinking they'll have a store up in a weekend.
Then they run into products, collections, menus, policies, shipping settings, checkout settings, domains, mobile layout, email capture, and a pile of decisions nobody warned them about.
So the store sits there half-finished.
You know you want to launch. You just are not sure what is missing, what matters most, or whether your store is actually ready for customers.
That is exactly why I created this checklist.
The checklist helps you spot missing launch pieces like:
- Products and collections that make sense to shoppers
- Navigation that helps people find what they need
- Homepage sections your store should have before launch
- Product page details that build trust
- Policy, shipping, checkout, and domain basics
- Mobile layout and email capture
- The small setup details that make a store feel ready instead of half-finished
You'll quickly see what is finished, what is missing, and what still needs attention before your store goes live.
Get the Free Shopify Setup Checklist
About Carina
Hi, I'm Carina Hatton.
I'm a Shopify Partner, store owner, and online seller who has been building and growing ecommerce businesses since 2013.
Since 2019, I've helped more than 3,000 store owners with Shopify setup, store improvements, and ecommerce growth.
I've worked with boutiques, bakeries, western stores, handmade businesses, specialty retailers, hobby shops, product creators, and entrepreneurs in all kinds of niches.
My goal is simple:
Help you stop feeling stuck and get your store closer to launch.
Frequently Asked Questions
Is this only for boutiques?
No. The checklist works for most Shopify stores that sell physical products online.
Do I need to already have a Shopify store?
Yes. This checklist is best if you already started your Shopify store or are actively setting one up.
How long does the checklist take?
Most people can review it in about 5 minutes.
What happens after I sign up?
I'll email you the checklist. You can use it to review your store and spot what still needs to be finished before launch.
What if I want help reviewing my store?
After you request the checklist, you'll have the option to learn about a Shopify Store Setup Audit if you want pro eyes on your store.
Before you keep guessing, check the basics.
Use the checklist to see what is finished, what is missing, and what needs attention before you launch your Shopify store.