Pick where you are right now, and I’ll show you the tools, trainings, vendors, and support I’d actually use to start, fix, or grow an online boutique.
Choose where you are right now, and I’ll point you to the next best step.
No fluff. No guru-speak. Just practical boutique help from someone who has actually built stores.
Post · email · promote — without guessing.
Homepage clarity → product pages → traffic.
Most boutique owners don't need more random advice. They need to know the right next step for the stage they're in.
You post, tweak your site, maybe run a promo… and then wonder why people still are not buying. Sales feel random and you need a real plan.
Next step: walk through the 5 things that usually break boutique sales — and pick the system that fixes yours.
You want to do this right, but every answer opens ten more tabs. You need the cleanest path from idea to store.
Next step: follow the start-your-boutique roadmap — pick a niche, set up Shopify, find vendors, and launch.
You do not need another giant list. You need the few tools and vendors that make sense for the kind of boutique you are building.
Next step: see Carina’s shortlist of vendors, apps, and tools — only the ones she actually recommends.
You are done guessing and want experienced eyes on your store, offer, products, or next move.
Next step: choose a strategy call, coaching package, or store audit — whichever fits where you are.
Most boutique owners do not need another random tactic. They need to know what to sell, what to post, and how to promote it this week.
Best if sales feel random. No need to buy everything — pick the next right step.
If I were starting over today, these are the first tools and trainings I'd look at. Not all of them — just the right ones for the stage you're in.
The ecommerce platform Carina uses and recommends for almost every boutique.
Trendy fashion + apparel with easy Shopify integration. No inventory needed.
Real wholesale from indie brands. Net 60 terms for qualifying retailers.
Drive ongoing traffic to your boutique without posting every day.
Know what to sell, what to post, and how to promote your boutique every week.
For boutique owners who want eyes on the business and a clear plan.
Real boutique guides — no upsell required.
Years of boutique training, walkthroughs, and tutorials. Completely free.
Follow Carina's Facebook page for daily boutique tips, trainings, and behind-the-scenes.
Join the private Facebook group of boutique owners learning together with Carina.
Get Carina's best boutique tips, strategies, and honest recommendations delivered to your inbox.
These are the systems and tools I point boutique owners to once they're committed to real growth.
Skip the setup headache. Get a fully configured dropship boutique with categories, products, and Shopify settings dialed in.
Three curated bundles — Launch, Growth, and CEO — built for exactly where you are in your boutique journey.
Strategy calls and private coaching for boutique owners who want eyes on the business.
Join the list for practical boutique tips, tools, and next steps from Carina.
No spam. One practical boutique email at a time.
A few wins and kind words from women who have learned from, worked with, or trusted Carina.
“She is who she says she is 💯”
“Went live and sold $700!!!”
“This is one of the best things I have ever done. Carina is the real deal and I love my store. I could not have done this alone. I'm starting to make money and she is always there to answer your questions. Thank you 😊”
“Ladies Carina is the best!!! I wish I took the leap sooner before trying on my own ❤️”
“A few weeks ago I ordered the special Carina had to build your dropship store and I did it. I set out for my launch day and I made accounts on Insta, TikTok, Facebook and I promoted my upcoming launch. And then I bit the bullet and recorded myself and bam we launched this past Monday. In 2 days I sold almost $500. I count that a win!! My biggest win I think is the traffic that has come through via the social media sites.”
“I have seriously learned a lot with you that I have not learned with anyone else. I am very grateful for that. It has boosted my self-confidence and helped with personal achievements. I want to personally thank you!”
Results vary based on your business, offer, traffic, and implementation.
If you cannot tell whether the issue is your products, offer, website, content, or traffic, the Boutique Store Audit can help you see what to fix first.
Start with the page that matches where you are right now. If you already have a boutique, go to Get More Sales. If you're starting from scratch, go to Start Your Boutique.
Yes. Some tool links are affiliate links, which means I may earn a commission if you use them. I keep that clearly disclosed.
Yes. Go to Work With Carina to choose a paid strategy call, call package, or private coaching application.
The Weekly Boutique Playbook is now hosted separately at moreboutiquesales.com.
Pick the closest match to where you are right now. You can always come back and pick the other one later.