Boutique Business Tools, Training & Calculators for Boutique Owners
A practical resource desk for women building, fixing, or growing a boutique.
Boutique owner since 2013 · 3,000+ Shopify stores built and reviewed · Practical tools for online boutique owners.
Start. Plan.
Price. Grow.
- — Free boutique calculators
- — Practical startup guides
- — Sales troubleshooting tools
Featured on podcasts & platforms including
Apple Podcasts · Spotify · Clarity To Launch · Wings of Inspired Business · Liz on Biz · Your Brand Amplified · EIN Presswire
Carina’s ecommerce insights have been shared across boutique, ecommerce, and business platforms.
How to Start a Boutique
The full pillar guide — picking a niche, sourcing inventory or vendors, setting up Shopify, pricing your products, launching with confidence, and earning your first sales without the guesswork.
Read the cover story →Boutique Startup Checklist
The exact sequence to get from idea to launch without missing the small things.
Read more →TemplateBoutique Business Plan Template
A boutique-specific business plan you can finish in an afternoon.
Read more →SalesHow to Get More Boutique Sales
Diagnose what is actually blocking sales — traffic, conversion, offer, or follow-up.
Read more →The Boutique Numbers Desk
Six free calculators built specifically for boutique owners — startup cost, margin, sales goals, inventory, break-even, and markdowns.
Startup Cost Calculator
Estimate what it really costs to launch your boutique.
Open the calculator →Profit Margin Calculator
Price products with a margin that actually sustains the business.
Open the calculator →Sales Goal Calculator
Set a realistic monthly sales goal you can plan around.
Open the calculator →Inventory Planner
Know how much inventory to buy before you over-order.
Open the calculator →Break-Even Calculator
Find the sales line where the boutique starts paying for itself.
Open the calculator →Markdown Calculator
Price markdowns without erasing your margin.
Open the calculator →
Carina Hatton — boutique owner since 2013
“Most boutique owners do not need more random advice. They need to know what to fix first — their offer, their website, their traffic, their pricing, or their follow-up.”
That is the work behind Grow Your Boutique: clear next steps for the stage you are in, built from years inside the business, not theory.
From the boutique
business journal
The 5-Minute Boutique Sales Checkup
Find the first thing I'd fix if sales feel random, traffic is slow, or your store is not converting.
- Spot what is probably blocking sales first
- Get a clearer next step for your stage
- Stop wasting time on random tactics
- Offer clarity
- Homepage hook
- Product page trust
- Traffic source
- Follow-up plan
Three doors into the resource library
Free Boutique Calculators
Startup, margin, sales goals, inventory, break-even, and markdowns.
Enter →LibraryBoutique Resources
Curated guides, templates, and links for every stage of the boutique.
Enter →StorefrontBrick-and-Mortar Boutique Resources
Storefront startup, foot traffic, local marketing, and grand opening guides.
Enter →ToolkitBoutique Business Tools
Carina's shortlist of vendors, apps, and platforms — only the ones she'd use.
Enter →Prefer to follow along? Carina is also on YouTube and Facebook.
Real boutique owners. Real next steps.
A few wins and kind words from women who have learned from, worked with, or trusted Carina.
“She is who she says she is 💯”
“Went live and sold $700!!!”
“This is one of the best things I have ever done. Carina is the real deal and I love my store. I could not have done this alone. I'm starting to make money and she is always there to answer your questions. Thank you 😊”
“Ladies Carina is the best!!! I wish I took the leap sooner before trying on my own ❤️”
“A few weeks ago I ordered the special Carina had to build your dropship store and I did it. I set out for my launch day and I made accounts on Insta, TikTok, Facebook and I promoted my upcoming launch. And then I bit the bullet and recorded myself and bam we launched this past Monday. In 2 days I sold almost $500. I count that a win!! My biggest win I think is the traffic that has come through via the social media sites.”
“I have seriously learned a lot with you that I have not learned with anyone else. I am very grateful for that. It has boosted my self-confidence and helped with personal achievements. I want to personally thank you!”
Results vary based on your business, offer, traffic, and implementation.
Honest answers
Which resource should I start with?
Start with the page that matches where you are right now. If you already have a boutique, go to Get More Sales. If you're starting from scratch, go to Start Your Boutique.
Are some of these affiliate links?
Yes. Some tool links are affiliate links, which means I may earn a commission if you use them. I keep that clearly disclosed.
What if I'm ready for more help?
Start with the Courses page. It will help you choose the training, stack, or resource that fits your stage.
Where is the Weekly Boutique Playbook?
The Weekly Boutique Playbook is now hosted separately at moreboutiquesales.com.
If you only made one change this week — one fix to your store, one tighter caption, one honest look at the numbers — what would actually move the needle?
Most boutique owners I talk to are not lazy. They are buried. Ten tabs open, three courses half-finished, a homepage they have been meaning to fix for six months.
The fastest path forward is almost never more. It is one clear decision, made on purpose, and then actually shipped this week.
"Pick the smallest thing that would embarrass you if it was still broken next month. Fix that first."
— Carina
Founder, Grow Your Boutique