Best if sales feel random. No need to buy everything — pick the next right step.
This week's checklist
What to feature this week
What to post + send
How to promote without burning out
A repeatable boutique sales rhythm
Why this is different
Not more random boutique advice. The next right step.
Most boutique owners do not need another giant course, another 47-tab research spiral, or another generic tip from someone who has never built a store. You need to know what is actually blocking sales and what to fix first.
Random advice says
"Post more."
Carina's way
Fix the offer, CTA, traffic path, and weekly sales rhythm.
Random advice says
"Try another app."
Carina's way
Use the tool that fits your stage — not every shiny thing.
Random advice says
"Run a sale."
Carina's way
Build a repeatable plan for what to sell, what to post, and how to promote.
You're not getting random course content. You're getting boutique training from someone who has owned her own boutique since 2013 and helped thousands of Shopify store owners.
I don't believe boutique owners need more random advice. You need the right next step — from someone who has actually been inside the business.
Carina Hatton
Boutique owner since 2013Shopify strategist
I'm Carina Hatton, founder of Knitted Belle Boutique, boutique owner since 2013, Shopify strategist, and host of She Crushes ECom. After building my own boutique business and helping thousands of women start, fix, and grow their Shopify stores, I created Grow Your Boutique to give boutique owners practical, clear, no-fluff help they can actually use.
This site is here to help you stop guessing, find the piece that is actually missing, and take the next right step for the stage you're in.
Since 2013
Boutique owner
I've sold online since 2013 — through trends, platform changes, and slow seasons.
Shopify
Ecommerce strategist
I've built, fixed, and optimized stores for boutique owners across every stage.
3,000+
Stores built or reviewed
I know what usually breaks boutique sales — and the cheapest things to fix first.
Knitted Belle
Real boutique experience
Founder of Knitted Belle Boutique, the boutique business behind Carina's real-world ecommerce experience.
Host of She Crushes ECom
·
Founder of Knitted Belle Boutique
·
3,000+ stores built/reviewed
·
Ecommerce coach since 2019
"You are not behind. You are probably just missing one piece. My job is to help you find that piece faster."
Carina's no-fluff ecommerce podcast for women building online boutiques — with practical episodes on sales, traffic, mindset, Shopify, and what actually moves a boutique forward.
Hosted by Carina Hatton, founder of Knitted Belle Boutique and creator of Grow Your Boutique.
A few wins and kind words from women who have learned from, worked with, or trusted Carina.
Trust
“She is who she says she is 💯”
Aazia · Facebook comment
Launch Win
“Went live and sold $700!!!”
Alissa · Facebook comment
Store Setup Win
“This is one of the best things I have ever done. Carina is the real deal and I love my store. I could not have done this alone. I'm starting to make money and she is always there to answer your questions. Thank you 😊”
Cathey DeAnn C. · Facebook comment
Coaching Win
“Ladies Carina is the best!!! I wish I took the leap sooner before trying on my own ❤️”
Emily · Facebook comment
Launch Win
“A few weeks ago I ordered the special Carina had to build your dropship store and I did it. I set out for my launch day and I made accounts on Insta, TikTok, Facebook and I promoted my upcoming launch. And then I bit the bullet and recorded myself and bam we launched this past Monday. In 2 days I sold almost $500. I count that a win!! My biggest win I think is the traffic that has come through via the social media sites.”
Marina · Facebook post
Student Win
“I have seriously learned a lot with you that I have not learned with anyone else. I am very grateful for that. It has boosted my self-confidence and helped with personal achievements. I want to personally thank you!”
Eve · Student message
Results vary based on your business, offer, traffic, and implementation.
yourboutique.com
Clarify your headline
Add trust before asking for the sale
Feature your best sellers sooner
Make the CTA easier to find
Fix this first
Clarify your headline
Add trust before asking for the sale
Feature your best sellers sooner
Make the CTA easier to find
Fix this first
What an audit looks like
Want Carina's eyes on your actual store?
The Boutique Store Audit is available for owners who want direct feedback on their store — but if you want step-by-step training first, start with the Courses page.
Created by Carina Hatton, founder of Knitted Belle Boutique and a Shopify strategist who has built or reviewed 3,000+ stores.
FAQ
Honest answers
Which resource should I start with?
Start with the page that matches where you are right now. If you already have a boutique, go to Get More Sales. If you're starting from scratch, go to Start Your Boutique.
Are some of these affiliate links?
Yes. Some tool links are affiliate links, which means I may earn a commission if you use them. I keep that clearly disclosed.
What if I'm ready for more help?
Start with the Courses page. It will help you choose the training, stack, or resource that fits your stage. Direct support or audits may be available separately, but the best first paid step for most boutique owners is choosing the course that matches what they need right now.
Where is the Weekly Boutique Playbook?
The Weekly Boutique Playbook is now hosted separately at moreboutiquesales.com.
Still not sure where to start?
Pick the closest match to where you are right now. You can always come back and pick the other one later.