Ongoing Boutique Business Coaching for Owners Ready to Grow
ECom Academy is an ongoing coaching membership for boutique owners. You get a monthly group coaching call with Carina, the complete ecommerce training library, and practical guidance on traffic, sales, products, marketing and systems. $297/month. Cancel anytime.
Boutique owner since 2013 · 3,000+ Shopify stores built or reviewed · Practical help for real boutique owners
- Monthly group coaching call
- Members' social media group
- Full training library, unlocked
- New trainings as they're added
- Cancel anytime
What your membership includes
Step by step
Ongoing support, not another course.
What Is ECom Academy?
ECom Academy is an ongoing boutique business coaching membership for women building online, storefront and hybrid boutiques. Members receive a complete training roadmap, ongoing support and practical guidance for improving traffic, sales, products, marketing and business systems.
Enrollment is open now, and there's no application to fill out. Membership is ongoing — you stay as long as it's useful, and you can cancel anytime.
What happens inside every month
One group coaching call each month
Live office hours with Carina. Bring your store, your numbers, or whatever you're stuck on and get a real answer — not a generic one.
Ask your questions between calls
Members get access to the private social media group, so you can ask questions and see what other boutique owners are working through.
The full training library, unlocked day one
Every training below is available the moment you join. Nothing drips, nothing is held back for a future tier.
New trainings and resources as they're added
New material added while your membership is active is included automatically — no upgrade, no extra purchase.
Your first 30 days — so you know exactly where to start
- Week 1Start with the ECom Academy Start modules so you know which part of your boutique is actually costing you sales.
- Week 2Pick one traffic source and work the matching training — Facebook, organic, TikTok, or email.
- Week 3Fix the money side: pricing, margins, and inventory buying using the budgeting and inventory roadmaps.
- Week 4Bring your progress and your questions to the monthly coaching call and get your next 30 days mapped out.
Who ECom Academy is built for
- Boutique owners ready to treat their store like a real business
- Owners who've outgrown one-off courses and want a full path
- Boutiques making some sales but stuck below their next level
- Owners who want ongoing coaching and support — not just videos
- People willing to do the work when given a clear plan
Practical outcomes — no hype
More Than a Course Library—Ongoing Help Growing Your Boutique
ECom Academy gives you the complete training library on day one, but the membership is designed to support what happens after you watch the lessons. Each month, you can return to the roadmap, participate in group coaching, use the members' community, and apply the training to the problem directly in front of your boutique.
- One monthly group coaching call
- A private members' social group
- The complete training library available immediately
- New trainings and updates while your membership is active
- A structured launch-to-growth roadmap
- Support for online, storefront and hybrid boutique owners
The complete ECom Academy training library
The coaching is the point — the library is what backs it up. Every training below is unlocked the day you join, and the individually-sold trainings alone total over $4,000 in value.
Course library is updated regularly. New trainings added while your membership is active are included automatically.
Join monthly or save with annual
Most flexible
Monthly Membership
$297/month
- Ongoing membership access
- Cancel anytime
- No long-term contract
- Full training library unlocked when you join
- Monthly group coaching
- Private members' social group
- New trainings included while the membership remains active
Cancel before your next billing date to prevent another monthly charge. Your access continues through the end of your current paid billing period.
Best value
Annual Membership
$2,997/year
Save $567 compared with monthly membership.
- Save $567 compared with 12 monthly payments
- Full membership access for the paid annual term
- Renews annually unless cancelled before renewal
- Same coaching call, library and new trainings as monthly
You may cancel annual renewal at any time. Cancellation prevents the next annual charge, and access continues through the current paid annual term.
Questions before you join? Email info@knittedbelle.com and we'll help you pick the right membership.
A coach who's actually done it
Since 2003
Small business owner
$20M+
In personal business sales
Carina has been a small business owner since 2003, and her own businesses have sold over $20 million. The strategies inside ECom Academy are the ones she's used — and is still using — in real stores.
Honest answers
Is this a course or a membership?
It's a membership. You get ongoing boutique business coaching — a monthly group coaching call with Carina plus the members' social media group — and the full training library is included while your membership is active.
Can I cancel anytime?
Yes. Cancel before your next billing date to prevent another monthly charge. Your access continues through the end of your current paid billing period. Annual members may cancel annual renewal at any time — cancellation prevents the next annual charge, and access continues through the current paid annual term.
What does a typical month look like?
You work through the training that matches your current bottleneck, ask questions in the members' group as they come up, and bring your progress and problems to the monthly group coaching call.
Monthly vs. Annual — what's the difference?
Both include exactly the same coaching, library and new trainings. Monthly Membership is $297/month and cancellable anytime. Annual Membership is $2,997/year, saves $567 compared with 12 monthly payments, and renews annually unless cancelled before renewal.
Do I need to apply?
No. Enrollment is open — you can join directly with either membership. No application, no waitlist, no callback required.
How do I know what to work on first?
There's a start-here order inside. Your first 30 days are mapped out for you, and the monthly call is where you get your next 30 days sorted.
Is this for beginners?
Yes — Carina's trainings are written for boutique owners at every stage, with the basics covered so a beginner can follow along.
Do I need a Shopify store already?
No, you don't need an existing store to get value. If you already have one, you'll be able to apply what you learn right away.
How do I access it after purchase?
After purchase, access details or next steps will be sent by email. If you need help, email info@knittedbelle.com or reply to your receipt.
What if the button says Coming Soon?
That means the page is ready, but the checkout or opt-in link still needs to be connected.
Can I work with Carina directly?
Yes. Go to Work With Carina to choose a paid strategy call, call package, or private coaching application.
What women say about learning with Carina
“I have seriously learned a lot with you that I have not learned with anyone else. I am very grateful for that. It has boosted my self-confidence and helped with personal achievements. I want to personally thank you!”
“Your program has been so helpful! I'm very independent, so I try to figure things out for myself. Between you, your staff, our Facebook group and the online resource, I had everything I needed to launch my boutique! Today is day #3 and I have already sold 17 items with only 5 customers. I know I have a ways to go but I'm excited for this new adventure.”
“Ladies Carina is the best!!! I wish I took the leap sooner before trying on my own ❤️”
“She is who she says she is 💯”
“Carina Hatton thank you! I sold $900 in 4 days last week. $1800 away from my $5000 goal a month, the first 3 months of opening.”
“Went live and sold $700!!!”
Results vary based on your business, offer, traffic, and implementation.
Get ongoing coaching for your boutique
Join today, get instant access to the full library, and bring your first questions to this month's coaching call. $297/month. Cancel anytime.