Every calculator and planning tool on this page is built specifically for boutique owners — start-up costs, pricing and profit, sales planning, inventory planning, and marketing and growth. Use them in order and stop guessing about your numbers.
Some links are affiliate links. I keep that clearly disclosed.
Every calculator below is free, built for boutique owners, and works for Shopify, WooCommerce, Squarespace, Wix, and Etsy shops. Skim the categories, pick the one that matches what you need to figure out this week, and run the numbers.
Figure out what launching your boutique will actually cost.
Estimate your total boutique startup costs and monthly overhead.
For aspiring boutique owners planning a launch budget.
Adds up inventory, platform fees, packaging, marketing, and monthly software so you know how much to save before you start.
Use This Calculator →Price products so they actually earn — before you run a sale.
See profit, margin, and suggested retail price on every product.
For anyone setting prices on new inventory or dropship items.
Enter cost, shipping, and fees to see your true margin and a suggested retail price with room for markdowns.
Use This Calculator →Plan a sale without accidentally selling at a loss.
For boutique owners planning promos, clearance, or holiday sales.
Shows your margin after markdown, fees, and shipping so you know whether a discount is actually profitable.
Use This Calculator →Find the revenue you need to cover costs each month.
For boutique owners setting a monthly profit floor.
Turns fixed costs and average margin into a monthly revenue and order target you need to break even.
Use This Calculator →Turn revenue goals into weekly, transaction-level actions.
Turn a monthly revenue goal into weekly orders and traffic.
For boutique owners planning a real, hittable sales month.
Backs into orders, average order value, traffic, and conversion needed to hit your target.
Use This Calculator →See whether traffic or the offer is the real bottleneck.
For boutique owners with visits but not enough checkouts.
Compares your current conversion rate to healthy boutique benchmarks and shows the revenue impact of a small lift.
Use This Calculator →Size wholesale buys without burying yourself in dead stock.
Plan how much inventory to buy before you order.
For boutique owners placing wholesale, dropship, or POD orders.
Estimates units, wholesale cost, sell-through, and projected profit so you can pressure-test a buy before you check out.
Use This Calculator →See what your existing traffic and email list should be worth.
Estimate what your email list should be earning each month.
For boutique owners with an email list of any size.
Turns subscriber count, open rate, and average order value into an estimated monthly email revenue number.
Use This Calculator →If you are brand new, do not try to set up every tool on this page. These are the categories I would start with.
Your store platform.
Start With ShopifyProduct sourcing option to explore. Also see Faire for wholesale.
Explore Product SourcesStart collecting emails early.
See Email ToolWholesale fashion marketplace once you know your niche.
Explore WholesaleGrab your .com before someone else does.
Get Your DomainPick the path that matches what you are actually trying to fix. It will jump you to the right category.
Start with the basics: store platform, domain, theme, and simple setup tools.
Use these if you need dropship products, wholesale vendors, POD products, or supplier options.
Use these if people are not seeing your boutique yet and you need more ways to get visitors.
Use these if you know you need to post, email, or create content, but you never know what to say.
Use these if you want to collect emails, bring shoppers back, or create a better customer journey.
Use these for legal, domains, passwords, outsourcing, and business operations.
Filter by what you need. Each tool includes who it's best for and why it might help.
Why it might help: Popular ecommerce platform worth exploring as your store foundation — reliable, beautiful templates, and built to grow with you.
Start HereWhy it might help: Recommended for domain registration — the main place to grab your .com before someone else does.
Get The Domain ToolWhy it might help: Affordable domain registration. Good backup if your first choice is not available elsewhere.
Get The Domain ToolWhy it might help: Worth checking if the .com you want is not available on your first try.
Get The Domain ToolWhy it might help: Budget-friendly hosting — useful if you also want a WordPress blog or simple landing pages alongside your store.
Get The Domain ToolWhy it might help: Done-for-you wordmark using the right boutique-friendly font pairing for your vibe. PNG + SVG (light + dark), 2 rounds of revisions, delivered in 5 business days — $99.
Why it might help: Custom illustrated mark + wordmark lockup from someone who has built and reviewed 3,000+ boutique stores. PNG + SVG (light + dark), submark / favicon variant included, 3 rounds of revisions, delivered in 5 business days — $149.
Why it might help: A popular option for fashion boutiques — quality clothing, easy Shopify integration, and no upfront product cost.
Explore This SupplierWhy it might help: Real wholesale from independent brands. Net 60 terms for qualifying retailers — good fit if you want curated, brand-name product.
Explore This SupplierWhy it might help: Use this when you are ready to apply for wholesale pricing across thousands of indie brands.
Explore This SupplierWhy it might help: One of the largest online fashion wholesale marketplaces — worth exploring once you know your boutique niche.
Explore This SupplierWhy it might help: Wide catalog with Shopify integration. Best if you want to test new products before committing to wholesale.
Explore This SupplierWhy it might help: Reliable POD partner with a huge product catalog. Worth exploring if you want consistent quality.
Explore POD ToolWhy it might help: Compare multiple suppliers on one platform — useful for finding the right price-and-quality combo per product.
Explore POD ToolWhy it might help: Higher-end POD finishes — good fit for boutiques aiming for an elevated, gift-worthy feel.
Explore POD ToolWhy it might help: Prints close to your customer — best if you ship across multiple countries and want faster delivery.
Explore POD ToolWhy it might help: Worth exploring if you want white-label beauty or skincare products with your own branding on them.
Explore POD ToolWhy it might help: Easy way to start growing your list and recovering abandoned carts on Shopify.
See The ToolWhy it might help: Best if you are past the beginner stage and want serious email marketing, segmentation, and automation.
See The ToolWhy it might help: Use this when you want to automate DMs and lead capture without being on your phone all day.
See The ToolWhy it might help: Modern newsletter platform — good fit if you want a content + boutique newsletter, not just promo emails.
See The ToolWhy it might help: Worth exploring once you have repeat buyers and want to turn them into a referral channel.
See The ToolWhy it might help: Good fit if you want to batch and schedule content instead of posting daily.
See The ToolWhy it might help: Drag-and-drop social scheduler — best if you want to see your boutique's feed before it goes live.
See The ToolWhy it might help: Worth exploring when you want to reuse content across multiple platforms without rebuilding it each time.
See The ToolWhy it might help: AI writing tool — good fit when you have a big catalog and need help with descriptions, blog posts, or store copy.
See The ToolWhy it might help: Use this when you are stuck on email subject lines, social captions, or short marketing copy.
See The ToolWhy it might help: Worth exploring when you want to create simple product videos and ads on your own.
See The ToolWhy it might help: Massive library of design assets — good fit when you need a quick visual upgrade for your boutique branding or content.
See The ToolWhy it might help: Use this for fast mockups of tees, mugs, and posters — good fit for POD boutiques.
See The ToolWhy it might help: Worth exploring when you want stock photos, video, and templates in one place.
See The ToolWhy it might help: Good fit when you want to see what customers are searching for without learning a full enterprise SEO tool.
See The ToolWhy it might help: Best once you are committed to organic traffic and want pro-level competitor and keyword data.
See The ToolWhy it might help: Easier than Semrush, more useful than free tools — good fit if you want a clean SEO dashboard.
See The ToolWhy it might help: Heatmaps + recordings — best when you suspect something on your store is blocking sales.
See The ToolWhy it might help: Worth exploring once your store basics are in place and you want simple Shopify upgrades.
See The ToolWhy it might help: Good fit when you want collections to sort by bestsellers, new arrivals, or in-stock automatically.
See The ToolWhy it might help: Easy Shopify upsells right after checkout — worth exploring when you want to increase revenue without extra traffic.
See The ToolWhy it might help: Worth exploring when you need contracts, policies, or LLC paperwork without a lawyer's price tag.
See The ToolWhy it might help: Use this when you need help fast and affordable — logos, ad edits, simple graphics, etc.
See The ToolWhy it might help: Good fit if you ever want to package what you know into a course alongside your boutique.
See The ToolWhy it might help: Another solid course platform — worth exploring if you are branching into digital products.
See The ToolWhy it might help: Worth exploring when you want a paid community alongside your boutique offers.
See The ToolWhy it might help: Modern alternative for selling memberships and digital goods — good fit for hybrid boutique + digital brands.
See The ToolWhy it might help: Best for agencies or boutique owners building bigger marketing systems — not for true beginners.
See The ToolWhy it might help: Worth exploring if you need a personal loan to fund your boutique startup, inventory, or marketing budget.
Explore Funding OptionWhy it might help: Funding based on your Shopify sales history — no personal credit check. Good fit if you already have sales momentum and need capital to grow.
Explore Funding OptionWhy it might help: Alternative business funding option — worth exploring if traditional loans are not the right fit for your boutique.
Explore Funding OptionTools help when they support a plan. They make things messier when they replace one.
If you are not sure whether you need better products, a better store setup, more traffic, or a clearer marketing plan, start with the page that matches your stage.
For beginners choosing the DIY or get-help path.
Start HereFor boutique owners who need a better sales rhythm.
I Need More SalesStep-by-step trainings organized by stage — pick the one that fits your next problem.
See All CoursesFree guides, the podcast, the newsletter, and Carina's YouTube library.
See Free ResourcesRun the numbers before you commit to a new tool, a new sale, or a new inventory order. All free, no signup required.
Estimate launch budget and monthly expenses before you start.
Use this calculator →Get pricing, margin, and markup right before you list a product.
Use this calculator →Turn a revenue goal into orders, visitors, and weekly actions.
Use this calculator →See how a small CR lift changes revenue and traffic needed.
Use this calculator →Know the revenue floor your boutique needs to cover costs.
Use this calculator →Plan sales and clearance without quietly killing margin.
Use this calculator →Estimate what your boutique email list is worth each month.
Use this calculator →Plan how much inventory to buy without overbuying.
Use this calculator →Guides for choosing your model, pricing the launch, planning inventory, and writing a real business plan.
The full pillar guide — steps, decisions, and money.
Read the guide →What to do, in what order, before launch day.
Read the guide →Real numbers across four budget tiers.
Read the guide →SKU counts and first-order dollar ranges that actually sell through.
Read the guide →A simple template you can finish in an afternoon.
Read the guide →Real examples for online-only boutiques.
Read the guide →If sales feel inconsistent, start here — diagnose what's actually breaking and pick the right calculator or guide.
The full sales diagnosis hub — what to fix first.
Open →Turn a revenue goal into orders and weekly traffic targets.
Open →See whether your problem is traffic or conversion.
Open →Estimate what your email list is worth each month.
Open →Work 1:1 with Carina when you need direction, not another course.
Open →Coaching options for boutique owners who need a clear next step.
Open →Sales don't matter if your margins don't work. Run these before your next sale or wholesale order.
Price products so margin actually survives shipping and fees.
Use this calculator →Know the revenue floor your boutique needs to cover costs.
Use this calculator →Plan a sale without quietly killing your margin.
Use this calculator →Plan what to buy, how much, and when — without burying cash in styles that don't sell.
Plan your next buy without overbuying.
Open →What a healthy first-order size actually looks like.
Open →Dropship and print-on-demand paths that actually work.
Open →Carina's vetted vendor and resource shortlist.
Open →Audits, coaching, and trainings for boutique owners who want a clearer next step.
A done-for-you review of what's actually breaking in your store.
Learn more →1:1 coaching with Carina for owners who need direction fast.
Learn more →Step-by-step trainings organized by the problem they solve.
Learn more →Done-for-you setup for owners launching the dropship model.
Learn more →The vendor and tool shortlist Carina actually uses.
Learn more →The full sales diagnosis hub.
Learn more →Use this as a shortcut to the right next step instead of reading everything.
Start with the full how-to-start-a-boutique pillar guide.
Read the guide →Use the step-by-step Boutique Startup Checklist.
Open checklist →Plug your numbers into the Boutique Startup Cost Calculator.
Run the numbers →Diagnose what's actually breaking on the Get More Sales hub.
Get more sales →Book a Boutique Store Audit or work with Carina 1:1.
Get a store audit →See what online boutique coaching with Carina looks like.
Explore coaching →Tell us where your boutique is right now and we'll send you the best starting point.
Every tool here is one Carina has used or vetted with real boutique owners. If it cannot pay for itself in clarity or sales, it doesn't make the list.