Free boutique calculator

Boutique Sell-Through & Reorder Calculator

See how fast a style is actually selling, how long the units you have left will last, and what to weigh before you place a reorder.

📦 This product

Run this one style or SKU at a time. Sell-through is a per-product read — averaging your whole store together hides both the winners and the problems.

🧭 Decision context

All optional — but each one changes how the numbers should be read.

What is sell-through?

The share of a specific buy that has actually sold: units sold ÷ units received × 100. It tells you how much of your money came back out of that order, over a period you define.

Sell-through vs units sold

Units sold is volume. Sell-through is efficiency. A style that sold 8 of 10 cleared most of what you bought; one that sold 12 of 40 sold more units while leaving far more cash sitting on the rack. Both numbers matter, for different reasons.

What are weeks of supply?

Units remaining ÷ units sold per week. It converts a percentage into something you can act on — roughly how long the stock lasts if the recent pace holds.

When should you consider reordering?

There's no universal sell-through percentage that means "reorder" — a swimsuit at 40% in June and a core denim style at 40% in its ninth month are completely different situations. What travels between boutiques isn't a benchmark, it's a set of questions: how fast is it selling, how long will what's left last, can the vendor even replenish it, is the season still open, and did it sell at full price or only on discount?

The one hard constraint is timing. If your remaining stock is projected to run out in less time than your supplier needs to ship a reorder, then waiting to decide is a decision — the style will be out of stock either way. That's why lead time sits in this tool alongside rate of sale.

Why open-to-buy comes after the reorder decision

These two tools answer different questions and they run in order. Sell-through answers should I reorder this? — it's about the product. Open-to-buy answers can I afford to reorder anything right now? — it's about the plan. Work out which styles have earned more money first, then check whether the month has room for them in the Open-to-Buy Calculator. Doing it the other way round just tells you how much you can spend without telling you what deserves it.

For the full method — the formulas, the measurement window, why units sold alone can mislead you, and the reorder framework in detail — read Sell-Through Rate for Boutiques: What It Means & When to Reorder. For the weekly tracking system this calculator sits inside, boutique inventory management covers the spreadsheet and the cadence. And if you're sizing a buy you haven't placed yet, that's the Inventory Buy Planner's job, not this one.

Frequently asked questions

  • Sell-through rate is the share of the units you received that have actually sold, over a defined period of time. Sell-through rate = units sold ÷ units received × 100. It measures how much of a specific buy has cleared, which is different from how many units it sold.

Your numbers stay in your browser — nothing you type here is saved or sent anywhere. These estimates are for planning purposes only and are not financial advice.