Founder of Knitted Belle Boutique
Knitted Belle is Carina's real boutique business — the place where every strategy, tool, and recommendation she shares has actually been tested in the real world.
About Carina Hatton
Real boutique experience. Practical boutique help.
Carina Hatton is the founder of Knitted Belle Boutique, boutique owner since 2013, Shopify strategist, ecommerce coach, and host of She Crushes ECom. After building her own boutique business and helping thousands of women start, fix, and grow their Shopify stores, she created Grow Your Boutique as a practical resource hub for boutique owners who are tired of random advice and want the next right step.
- Founder of Knitted Belle Boutique
- Boutique owner since 2013
- 3,000+ stores built/reviewed
- Host of She Crushes ECom
Boutique owner since 2013
Carina has sold online since 2013 — through trend shifts, platform changes, slow seasons, and major growth years.
3,000+ Shopify stores built or reviewed
She has helped thousands of women start, fix, and grow their Shopify stores, and knows what usually breaks boutique sales first.
Host of She Crushes ECom
Carina's no-fluff ecommerce podcast for women building online boutiques — practical episodes on sales, traffic, mindset, and what actually moves a boutique forward.
Why Grow Your Boutique exists
Boutique owners don't need more random advice. Grow Your Boutique is a practical resource hub for women who are tired of guessing and want the next right step for the stage they're in.
Where to go next
Pick the page that matches where you are right now.
Or visit Knitted Belle Boutique to see Carina's boutique business in action.
Prefer to read more? Browse the blog or listen to the podcast.