Grow Your Boutiquewith Carina Hatton
Boutique startup training

ECom Boot Camp

Practical boutique startup training covering the foundational pieces you need to get organized, start buying and move forward with more confidence.$99 one-time

Compare with ECom Academy

One-time payment. No subscription. Your course login is emailed to you after checkout.

Boutique owner since 2013 · 3,000+ Shopify stores built or reviewed · Practical help for real boutique owners

Boutique Startup Desk12 lessons · worksheets
  • About Me page
  • Legal, banking, domain
  • Boutique buying
  • Boutique budgeting
  • Wholesale vendors
Boutique Plan

Training plus a worksheet for each piece

Step by step

Foundational pieces first. Then buy with a plan instead of a guess.

Who this is for

Built for boutique owners like you

  • You're preparing to open a boutique and want the foundational business pieces handled properly
  • You've newly launched and aren't sure what to do next
  • You're struggling with what to buy, how much, and when
  • Budgeting is the part you keep avoiding
  • Wholesale vendors still feel confusing — who to work with and how to get started
  • You're already open but want the fundamentals of buying, budgeting and sourcing organized
What this helps you do

What you'll finally stop guessing about

Write an About Me page that actually introduces your boutique to a first-time visitor
Get the legal, banking and domain basics in place
Think through boutique buying with a worksheet instead of guessing
Build a boutique budget you can order against
Understand how wholesale vendors work and how to approach them
What you'll actually get

What you'll work through

✓About Me page — training plus worksheet
✓Business setup — legal, banking and domain, with a worksheet
✓Boutique buying — training plus worksheet
✓Boutique budgeting — training plus worksheet
✓Wholesale vendors — training plus worksheet
✓A FashionGo resource link inside the course
✓12 lessons · approximately 4 hours of video training
✓$99 one-time — no subscription
Why I'm not guessing at this

A coach who's actually done it

Since 2003

Small business owner

$20M+

In personal business sales

Carina has been a small business owner since 2003, and her own businesses have sold over $20 million. The strategies she teaches are the ones she's used — and is still using — in real stores.

Boutique owner since 2013 — running real stores, not theory.
Shopify Partner — knows what boutique stores actually need under the hood.
Ecommerce coach since 2019 — guiding boutique owners through every stage.
Has built and reviewed thousands of online stores across niches and price points.
Teaches from what works in real boutique businesses, not from generic marketing playbooks.
FAQ

Honest answers

Is this for brand-new boutique owners?

It's built for people preparing to open, and for owners who have already launched but want the fundamentals — buying, budgeting and wholesale vendors — organized properly. If you're already open and still guessing at those pieces, the training still applies.

Is this a subscription?

No. ECom Boot Camp is a one-time $99 payment. There's no recurring charge and nothing to cancel.

How much training is included?

12 lessons and roughly 4 hours of video training.

Are worksheets included?

Yes. Worksheets accompany the About Me page, business setup, boutique buying, budgeting and wholesale vendor trainings.

What topics are covered?

Your About Me page, business setup (legal, banking and domain), boutique buying, boutique budgeting, and wholesale vendors. There's also a FashionGo resource link inside the course.

How is this different from ECom Academy?

ECom Boot Camp is a one-time $99 training that covers the startup fundamentals. ECom Academy is the ongoing coaching membership ($297/month or $2,997/year) with the full training library and a monthly group coaching call. Boot Camp is the practical starting point; Academy is ongoing guidance as you grow.

How do I get access after I pay?

The course is hosted on Thinkific. After checkout you'll get your receipt straight away, and your course login is emailed to you. If it hasn't arrived, email info@knittedbelle.com and we'll get you in.

Ready to take the next step?

A one-time $99 training that covers the startup fundamentals — the About Me page, business setup, buying, budgeting and wholesale vendors.

Compare with ECom Academy