Fix 01
No weekly plan
Know what you are promoting and how your content supports it.
Marketing toolkit for boutique owners
Posting More Is Not A Marketing Plan.
If your boutique sales feel random, it is probably not because you need to work harder. You need a simple weekly system that connects what you sell, what you post, what you email, and how you drive traffic.$99
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For boutique owners who want a clearer weekly sales rhythm — without trying to be everywhere online.
Boutique owner since 2013 · Shopify Partner experience · Ecommerce coach since 2019 · Thousands of stores built or reviewed
Marketing ToolkitWeekly rhythm
- Weekly marketing plan
- Content that points to products
- Email + promo rhythm
- Offer framework
- Traffic mix beyond Instagram
Boutique Plan
A simple plan, on repeat
Step by step
More posting will not fix a missing plan. Build the system once.
The real problem
Random posting creates random sales.
You can have cute products, a decent website, and good intentions — and still feel like nothing is working if your marketing is disconnected.
- You post whatever you can think of that day.
- You promote products without a clear offer.
- You send emails only when you remember.
- You rely on Facebook or Instagram to magically send buyers.
- You discount when sales are slow because you do not know what else to do.
- You keep buying tools, but still do not know what to do each week.
That is not a character flaw. It is a missing system.
What this toolkit helps you fix
Stop treating marketing like a pile of separate chores
The ECom Marketing Toolkit is designed to help you stop treating content, email, traffic, and promotions like separate chores — and start using them together.
Fix 02
Random content
Create posts that point people toward products, not just engagement.
Fix 03
Weak email rhythm
Use email to bring buyers back instead of waiting for social media.
Fix 04
Unclear offers
Package and promote products in a way that makes the next step obvious.
Fix 05
Traffic gaps
Stop relying on one platform and build a simple traffic mix.
Fix 06
Too many ideas
Choose the marketing actions that matter this week instead of chasing everything.
What's inside
What's inside the ECom Marketing Toolkit
✓Weekly boutique marketing planning framework
✓Content planning prompts for product-based businesses
✓Email and promotion planning guidance
✓Simple offer framework for boutique products
✓Traffic planning ideas beyond random posting
✓Launch and promo calendar support
✓Tracking basics so you know what to watch
✓Practical next-step guidance for building a repeatable sales rhythm
Right fit
This is for you if…
- You have products but do not know how to promote them consistently.
- You are tired of posting just to post.
- You want a weekly marketing plan that feels doable.
- You know you should email your list, but you do not know what to say.
- You need more traffic but do not want to throw money at ads yet.
- You want to stop changing your whole strategy every time sales are slow.
- You want practical boutique marketing help without guru-speak.
Not the right fit
This is not for you if…
- You want a magic button or guaranteed sales.
- You are not willing to implement a weekly plan.
- You want trendy tactics instead of a repeatable system.
- You are looking for a full done-for-you marketing service.
If you want a different paid path, browse the full course library and pick the training that fits your stage.
Why Carina
Why learn boutique marketing from Carina?
Carina has been building and selling online since long before boutique marketing became a pile of reels, algorithms, and random advice. She has owned her own boutique, worked inside Shopify stores, coached ecommerce clients since 2019, and reviewed thousands of online stores.
Boutique owner since 2013
Shopify Partner experience
Ecommerce coach since 2019
Thousands of stores built or reviewed
Practical experience with products, traffic, offers, email, and launches
Since 2003Small business owner
$20M+In personal business sales
In their words
Marketing wins from boutique owners who started taking action
Real examples from boutique owners and students. Results vary based on your business, offer, traffic, and implementation.
Sales WinReceipt · asha
“I have a few sales this week thus far even in the midst of everything going on. I've had a lot of interaction from my ads. My sales increased from the previous month.”
Asha · Facebook comment
Sales WinReceipt · dottie
“I absolutely smashed the monthly goal I had for myself, and I've had a really good bump in sales the last few days.”
Dottie · Facebook comment
Sales WinReceipt · marie-
“Carina Hatton thank you! I sold $900 in 4 days last week. $1800 away from my $5000 goal a month, the first 3 months of opening.”
Marie · Facebook comment
“I just watched Day 1 video. I'm ending my night with a post I just did using the social media caption formula you shared. You are an inspiration!”
Sales WinReceipt · marie-
“Well, January was not great with sales... BUT the month of February has been great. Sold $400 during a Super Bowl party and impromptu open house today for a private fitting/personal shopper and made $400.00 in 2 hours and another customer bought $65.00.”
Marie · Facebook post
Results vary based on your business, offer, traffic, and implementation.
Results vary based on your business, offer, traffic, and implementation. Individual outcomes are not typical or guaranteed.
FAQ
Honest answers
Is this for beginners?
Yes. It is written for boutique owners who need a simpler way to think about weekly marketing. You do not need to be an ads expert or content strategist.
Do I need a Shopify store already?
No. If you already have a store, you can use this to improve your weekly sales rhythm. If you are still building, it will help you understand how to plan your marketing before you launch.
Is this about social media only?
No. Social media is only one piece. The toolkit is meant to help connect your products, content, email, offers, and traffic so your marketing does not feel random.
Will this guarantee sales?
No. No training can guarantee sales. Results depend on your products, offer, traffic, audience, and implementation. The goal is to give you a clearer system instead of guessing every week.
What if I do not know what is broken in my store?
If you are not sure whether the issue is your products, offer, website, traffic, or content, start with a Boutique Store Audit. That gives you a prioritized fix list before you buy more training.
How do I access it after purchase?
After purchase, access details or next steps will be sent by email. If you need help, email info@knittedbelle.com or reply to your receipt.
Stop starting every week from zero.
Use the ECom Marketing Toolkit to build a simple weekly rhythm for your boutique — what to promote, what to post, what to email, and where to send traffic.
$99
Access details or next steps will be sent by email after purchase. Questions? Email info@knittedbelle.com.