Handbags are the accessory category that most boutique owners want and most boutique owners get wrong on the first order. The temptation is obvious: a higher ticket than jewelry, no size run to manage, and a display that photographs beautifully. The problem is equally obvious once the invoice lands — a "small" test at handbag unit costs is not small, freight on bulky product is not trivial, and a silhouette your customer doesn't reach for sits there in four colorways for a year.
I'm Carina Hatton — boutique owner since 2013, ecommerce coach since 2019. This page is written for a retailer making a buying decision, not for a shopper. If you want the broader question of which accessory categories belong in your assortment and how to divide a budget between handbags, belts, hair, scarves and small goods, that lives in wholesale accessories for boutiques. This guide picks up where that one stops: sourcing, minimums, landed cost, margin, assortment and reorders for handbags specifically.
Some links below are affiliate links — I may earn a commission if you purchase, at no extra cost to you. See full disclosure.
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Do Handbags Make Sense for Your Boutique?
Before sourcing, answer whether the category belongs in your store at all. Handbags work best when three things are true at once:
Before you price your next product, run the numbers with the Boutique Profit Margin Calculator so you keep margin protected.
Open the Boutique Profit Margin Calculator →- Your apparel price point supports the ticket. A bag typically retails above most of what a boutique sells. If your average unit retail is low, a higher-ticket bag can still work as an aspirational anchor — but it will sell slowly, and slow plus expensive is a cash problem.
- Your assortment creates the occasion. Dresses, occasion pieces and elevated separates give a customer a reason to complete the outfit. A boutique selling mostly casual basics may find a $30 crossbody moves and a $90 satchel doesn't.
- You have cash you can leave sitting. Handbags turn slower than jewelry or hair accessories in most stores. That's not a flaw — it's the tradeoff for a higher ticket — but it needs to be a decision, not a surprise.
If you're an established store, the honest test is whether you have room in the inventory budget at all. Run it through the Open-to-Buy Calculator before you add a new department. Adding handbags out of enthusiasm rather than out of open-to-buy is how stores end up unable to reorder the apparel that was actually working.
Handbag Types: What Each One Does on Your Floor
"Handbags" is not one buying decision. Each silhouette serves a different customer moment, plays a different merchandising role, and carries a different amount of risk. This is how I'd compare them for a boutique buy.
| Style | Customer & use case | Merchandising role | Evergreen or trend-driven | Buying risk | First test? |
|---|---|---|---|---|---|
| Crossbody | Hands-free everyday, errands, travel, events | Volume driver — the accessible entry price of the category | Largely evergreen; hardware and strap details date it | Low | Yes — usually the first bag to test |
| Tote | Work, school run, teacher, market, carry-everything | Practical hero; strong at higher retail | Evergreen | Moderate — bulky, so freight and floor space cost more | Yes — one, in a neutral |
| Shoulder bag | Customer who wants a bag that reads dressed, not utilitarian | Style-forward anchor beside dresses | More trend-sensitive (slouch, baguette shapes cycle) | Moderate | Only if your assortment is elevated |
| Satchel / structured | Professional, polished, gift-for-her | Top of your price ladder | Evergreen shape, trend-driven detailing | Higher — highest cost per unit, slowest turn | Usually round two |
| Belt bag / sling | Games, festivals, travel, active weekends | Impulse-adjacent at a lower ticket; strong gift | Trend-influenced but has stayed durable | Low cost per unit, moderate trend risk | Yes if your customer is casual or event-driven |
| Clutch / evening | Weddings, holiday, occasion | Seasonal add-on beside occasion dresses | Highly seasonal | Moderate — narrow selling window | No, unless you sell occasion apparel |
| Mini bag | Younger customer, night out, "just phone and card" | Low-price entry into the category | Trend-driven | Low dollars, high style-obsolescence | Only in small quantities |
| Weekender / travel | Traveler, bridal party gift, sorority/team gifting | Highest ticket, seasonal spikes, big display presence | Evergreen but occasion-driven | Highest — expensive, bulky, slow | No |
| Wallets & small leather goods | Gift buyer, add-on to a bag purchase | Attachment sale and gift-price filler | Evergreen | Lowest in the category | Yes, as a support item — not as the category |
A useful read of that table: crossbody and tote are where most boutiques should start, because they cover the two most common real-world uses (hands-free and carry-everything), both are evergreen, and both sell to a customer who isn't chasing a trend. Everything else is a deliberate addition once you know the category works in your store.
Building Your First Handbag Assortment
The assortment question is really a breadth-versus-depth question, and for handbags the answer leans hard toward breadth on the first order.
Breadth means more silhouettes, fewer units each. It buys you information: which shape your customer reaches for. Depth means more units of fewer silhouettes. It buys you sales — but only if you already know which silhouette wins. On a first handbag order you don't know, so you're buying information. Depth is something a style earns on the second order.
How many styles and colors?
Practical guidance, not a rule:
- Styles: enough to cover distinct uses, not distinct looks. Crossbody, tote, and one style-forward option covers three genuinely different customer needs. Three variations on a crossbody covers one.
- Colors per style: start with one or two, and lead with neutrals. Black, brown/tan, cream and grey do the vast majority of the work in most stores. A color is a full financial bet, not a garnish — one silhouette in four colors costs four times what one silhouette in one color costs and usually teaches you the same thing.
- Trend colors: treat them as a small, deliberate slice on top of a neutral base — the seasonal reason someone stops at the display — not as the foundation of the buy.
Build a price ladder, not a price point
Three retail tiers give the customer a way in and a way up:
- Entry: the accessible bag — usually a crossbody, mini or belt bag. Its job is to convert the customer who has never bought a bag from you.
- Middle: your volume tier and usually where the tote sits. Most of your units and most of your margin dollars should live here.
- Higher: one or two aspirational pieces. They anchor the display, make the middle tier look reasonable, and occasionally sell for full price to exactly the right customer.
Pick one or two hero styles — the bags you'll photograph, feature in email, and merchandise at the front — and let the rest support them. A handbag wall with no hero reads like a rack of options, and options don't sell; a recommendation does.
Two illustrative opening assortments
Both are examples to show the shape of a plan. They are not industry standards, and the unit costs are assumptions for the math — not supplier quotes.
Example A — small handbag test (limited budget)
| Style | Colors | Units | Assumed wholesale | Merchandise cost | Role |
|---|---|---|---|---|---|
| Crossbody | Black, tan | 6 | $18 | $108 | Entry / volume |
| Tote | Cream | 4 | $32 | $128 | Hero |
| Belt bag | Black | 4 | $14 | $56 | Impulse / gift |
| Wallet | Tan | 4 | $9 | $36 | Attachment sale |
| Total | 4 styles / 5 SKUs | 18 | — | $328 | Category test |
The point of a buy like this is not revenue. It's finding out which of four silhouettes your customer picks up.
Example B — larger assortment (established store adding a real department)
| Style | Colors | Units | Assumed wholesale | Merchandise cost | Role |
|---|---|---|---|---|---|
| Crossbody | Black, tan, one trend color | 18 | $20 | $360 | Volume |
| Tote | Black, cream | 12 | $34 | $408 | Hero |
| Shoulder bag | Brown, black | 10 | $30 | $300 | Style anchor |
| Belt bag | Black, olive | 10 | $15 | $150 | Entry / gift |
| Satchel | Cognac | 4 | $48 | $192 | Top of ladder |
| Wallets / small goods | Assorted | 12 | $10 | $120 | Attachment |
| Total | 6 styles / 12 SKUs | 66 | — | $1,530 | Department |
Notice what stays constant between the two: neutrals dominate, one hero carries the display, trend color is a slice rather than a foundation, and no single silhouette absorbs the budget.
First-Order Handbag Budgets: Four Worked Plans
These are hypothetical plans built on stated assumptions, not supplier prices. The assumptions: an average wholesale cost of about $22 per bag, a freight allowance of 10% of merchandise cost, and roughly one third of the total category budget held back so you can reorder whatever sells.
| Category budget | Merchandise spend | Freight allowance (10%) | Held back for reorder | Approx. styles | Approx. units |
|---|---|---|---|---|---|
| $500 | $300 | $30 | $170 | 3–4 | ~14 |
| $1,000 | $600 | $60 | $340 | 4–5 | ~27 |
| $2,500 | $1,530 | $153 | $817 | 5–6 | ~70 |
| $5,000+ | $3,100 | $310 | $1,590 | 6–8 | ~140 |
The math on the $1,000 row, so you can rebuild it with your own numbers: $600 merchandise ÷ $22 average wholesale ≈ 27 units; freight allowance $600 × 0.10 = $60; held back = $1,000 − $600 − $60 = $340.
Three things to change before you use any of this. First, substitute your supplier's actual costs. Second, substitute a real freight quote — 10% is a placeholder and for bulky bags it can be higher. Third, check the plan against your total inventory budget, not just against what handbags feel worth. Size that in the Inventory Buy Planner, and if you're splitting an opening budget across several categories, the first wholesale order allocation guide covers how to divide it.
Freight and Landed Cost: Why Handbags Are Different
Handbags are bulky relative to their unit cost. That single fact changes the economics more than anything else in this article, because carriers charge for space as well as weight. A carton of totes weighs little and fills a lot, and dimensional weight pricing means you can pay for the volume rather than the scale weight.
What can move your true per-unit cost:
- Dimensional shipping. Bulky, light product is the worst-case shape for freight. Ask suppliers how many units fit a carton and what a carton actually costs to ship to you.
- Carton and case-pack structure. If bags ship in fixed cartons, your real minimum is the carton, not the unit — and that decides your depth whether you planned it or not.
- Import freight, where applicable. If you're buying from overseas rather than a domestic wholesaler, inbound freight, brokerage and handling belong in the cost of the goods, not in overhead.
- Duties, where applicable. Import duties can apply and vary by product and material. I'm not able to tell you what applies to your order — ask your supplier or a customs broker, get the number in writing, and put it in the landed cost. Don't guess it and don't ignore it.
- Packaging. Dust bags, hangtags, poly and any retail packaging you add are per-unit costs.
- Supplier shipping minimums. Some suppliers waive or discount freight above an order threshold. That can be a genuine saving — or the reason you bought 20 units you didn't want.
The practical discipline is simple: never price a bag off the invoice cost. Put merchandise, freight, duties (where applicable) and packaging into the Landed Cost Calculator and use the landed number as the cost you price from. On a $22 bag, an extra $4 of landed cost is nearly a fifth of your cost base — it will not disappear at retail.
Wholesale Cost, Retail Price and Margin
Two words get used interchangeably and mean different things, which is how a buy that looked fine on paper becomes a thin one in reality.
- Markup is measured against your cost. Retail ÷ cost. A $22 bag at $55 is a 2.5× markup.
- Margin is measured against your selling price. (Retail − cost) ÷ retail. That same bag is a 60% gross margin.
Keystone — doubling cost — is a 50% margin, and it's a starting point rather than a target, because it's usually calculated before freight.
Here's the same bag with and without landed cost included:
| Line | Priced off invoice cost | Priced off landed cost |
|---|---|---|
| Wholesale (invoice) cost | $22.00 | $22.00 |
| Freight + packaging allocated | not counted | $3.50 |
| Cost used for pricing | $22.00 | $25.50 |
| Retail price | $55.00 | $55.00 |
| Markup | 2.50× | 2.16× |
| Gross margin dollars | $33.00 | $29.50 |
| Gross margin % | 60.0% | 53.6% |
Same bag, same price tag, 6.4 points of margin difference — and that's before a markdown, a discount code or an outbound shipping label on an online order. If you want to protect a target margin, work backwards: decide the margin you need, then check whether the retail price it implies is one your customer will actually pay. The Profit Margin Calculator does that both directions.
One more handbag-specific note: because the ticket is higher, a single markdown costs more dollars here than in any other accessory category. Build the markdown you'll eventually take into your expectations rather than assuming full-price sell-through.
Handbag Materials: A Retailer's Comparison
Material drives customer perception, price positioning and the complaints you'll field. What follows is a general retail comparison — quality varies enormously within every one of these categories, and a well-made PU bag will outperform a badly-made leather one.
| Material | Customer perception | Price positioning | Durability considerations | Merchandising & season | What to check |
|---|---|---|---|---|---|
| Genuine leather | Premium, investment purchase | Highest tier | Generally long-wearing; varies by grade and finish | Year-round; cognac and black are autumn/winter workhorses | Grade and finish, whether it's full-grain or split/bonded, and color transfer on light clothing |
| Suede | Soft, seasonal, elevated | Mid to high | Marks and stains more easily; needs customer care | Strongly autumn/winter | Nap consistency, water sensitivity, and whether the supplier discloses care instructions |
| PU / vegan leather | Accessible; increasingly acceptable at all price points | Entry to mid — the volume material in most boutiques | Varies widely by quality; edges and creasing are where cheap versions show | Year-round | Edge painting, backing thickness, peeling at stress points. Describe it accurately — "vegan leather" is not "leather" |
| Canvas | Casual, practical, everyday | Entry to mid | Hard-wearing; can soil at the base | Spring/summer lean, year-round in totes | Weight of the fabric, base reinforcement, handle attachment |
| Nylon | Practical, travel, lightweight | Entry to mid | Light and easy to clean; zips and hardware fail first | Year-round, travel spikes | Zipper quality and seam finishing — the whole bag lives or dies there |
| Woven / straw | Seasonal, vacation, statement | Mid | Fraying and snagging are the common complaints | Sharply spring/summer — buy to sell out | Lining presence, weave tightness, structural shape retention |
| Mixed material | Design-forward, distinctive | Mid to high | Weakest point is usually where two materials join | Varies with the trend it references | Join quality, hardware, and whether the look dates quickly |
Two practical rules. First, describe materials accurately on your product pages and tags — it protects you and it's what the customer deserves. Second, if you sell a premium material, merchandise it as one: fewer units, better lighting, its own space. A leather bag on a crowded fixture reads like a $39 bag.
Handbag Quality-Control Checklist
The single highest-value thing you can do before writing a handbag order is handle a sample. If you can't, ask the supplier for detail photographs of the specific points below. This is the checklist I'd run:
- Stitching. Even, straight, no skipped stitches, no loose thread ends. Check the underside and inside, not just the front.
- Seams. Flat, no puckering, no exposed raw edges where they'll fray.
- Lining. Present, attached securely, not so thin you can see through it. Unlined bags at a mid price point get complaints.
- Zippers. Run them ten times. They should not catch. Branded or heavier-gauge zips are a meaningful quality signal.
- Snaps and magnets. Close and reopen repeatedly. A snap that doesn't hold is a return.
- Hardware. Weight, finish, and whether the plating is likely to wear off. Consistent tone across rings, clasps and feet.
- Straps. Adjustable? Removable? Comfortable width? Is a crossbody strap actually long enough for a range of body sizes?
- Handle attachment. The number one structural failure point. Look for reinforcement, rivets or bar-tacking where handles meet the body.
- Odor and finish. Strong chemical smell on arrival is a common complaint with some synthetics — ask, and open a carton immediately on receipt.
- Color consistency. Across units in the same order, and against the photography you'll use.
- Interior pockets. At least a slip and ideally a zip pocket at mid price points. Customers notice.
- Dimensions. Get them in writing and publish them. "Fits a laptop?" is the most common handbag question you'll be asked.
- Weight. An empty bag that's already heavy will be returned by anyone who carries it a full day.
- Packaging. How does it arrive — poly bagged, dust bag, hangtag? It affects your unboxing and your outbound shipping.
- Photography versus reality. Compare the sample against the supplier's images. If the images flatter heavily, your reviews and returns will reflect that gap.
- Damage and replacement policy. Get it in writing before you order, not after a carton arrives crushed.
Keep this checklist with your buying notes and score suppliers against it over time. It's the fastest way to learn which vendor to trust for the second order.
Where Boutiques Buy Handbags Wholesale
There are five real sourcing routes. Minimums, terms and programs are set supplier by supplier and change over time, so treat this as where to look — never as a quote. Confirm current terms with the supplier or platform before you order.
| Route | Best for | How minimums usually work | Tradeoffs |
|---|---|---|---|
| Faire and similar wholesale marketplaces | Testing the category across several brands under one account | Published per brand, so you can filter to what you can afford | Popular lines get saturated locally; you're one of many accounts |
| Direct handbag wholesalers | Depth on a proven silhouette and better unit cost | Opening-order minimum plus reorder minimum; often case packs | More admin per account; usually the best cost once you know what sells |
| Fashion wholesale markets / districts | Handling product before committing and writing several accounts in a day | Vary by showroom; sometimes market-only terms | Travel cost, and it's very easy to over-buy in the room |
| Trade shows and independent brands | Uniqueness and a story your customer can't get elsewhere locally | Show terms, sometimes flexible openings | Smaller brands can hit capacity limits exactly when a bag takes off |
| Private label / OEM manufacturers | Established stores owning the brand on the shelf | Per-style and per-color production minimums — the highest of any route | Cash tied up, long lead times, and you own every quality problem |
I deliberately don't publish a giant vendor list here. Supplier lists go stale, and a directory of names doesn't tell you whether a vendor ships on time or replaces a damaged carton — which is the part that actually matters. If a supplier page you find quotes minimums or terms, verify them on the supplier's own current site before you plan around them, and read how to spot fake wholesale vendors before you send money to a new account. Handbags attract counterfeit and scam operations more than almost any other boutique category.
Marketplace vs direct vs trade market vs private label
| Factor | Marketplace | Direct wholesaler | Trade market | Private label |
|---|---|---|---|---|
| Minimums | Lowest, published | Moderate, often case packs | Showroom-dependent | Highest, per style and color |
| Assortment breadth | Very broad | Deep within one line | Broad, seen in person | Whatever you specify |
| Uniqueness | Low — others buy the same bag | Moderate | Moderate to high | Highest |
| Risk you own | Little beyond the order | Stock and reorder reliability | Over-buying in the moment | Quality, compliance and all unsold stock |
| Payment terms | Sometimes offered to new accounts | Negotiable once you have history | Often show terms | Deposit plus balance, typically |
| Ease of testing | Easiest | Moderate | Good, but travel-gated | Hardest — no small test exists |
| Reorder potential | Easy but stock-dependent | Strongest | Depends on the showroom | You control it, at a lead time |
| Branding control | None | None to minimal | Minimal | Complete |
My honest sequencing: test on a marketplace, move the winners direct, use markets to find what you can't find online, and only discuss private label after a silhouette has reordered twice and you know exactly which colors your customer buys. Test with other people's inventory; brand it once the answer is known.
Supplier scorecard
Score any handbag supplier against these before the first order, and again before the second:
| Factor | What to ask | Why it matters for handbags |
|---|---|---|
| Order MOQ | Minimum dollar or unit value of an order | At handbag unit costs the MOQ can silently set your whole budget |
| Opening-order minimum | Is the first order higher than subsequent ones? | Decides whether you can test at all |
| Reorder minimum | What's the smallest reorder? | A low reorder minimum is worth paying more per unit for |
| Style minimum | Units required per style | Forces depth you may not want on a test |
| Color minimum / case pack | Must you take an assorted color pack? | Assorted packs hand you colors you didn't choose |
| Shipping speed | Lead time from order to arrival | Determines whether you can chase a seasonal winner |
| Restock reliability | How often does a best-seller go out of stock? | A hero you can't reorder is a display hole |
| Return / damage policy | Written policy for defects and transit damage | Bulky bags arrive crushed more often than small goods |
| Product photography | Are images licensed for your use? | Saves real money for an online boutique |
| Material accuracy | Exact material description in writing | You'll be repeating it on your own product page |
| Communication | Response time before you're a customer | It only gets slower after they have your money |
| Exclusivity / territory | Any protection by radius or region? | Rare, but decisive when a local store carries the same bag |
| MAP policy | Is minimum advertised price enforced? | Affects whether you'll be undercut online |
| Private-label availability | Can they brand later, and at what volume? | Useful to know before you invest in a relationship |
Sell-Through: When to Reorder and When to Stop
The reorder decision is where handbag money is actually made or lost, because your first order was never meant to be profitable on its own — it was meant to tell you what to buy next.
What to look at, in order:
- Units sold and sell-through percentage. Units sold ÷ units received. Run it per style and per color in the Sell-Through Calculator — a style can look healthy in total while one color carries all of it.
- Time to first sale. A bag that sold on day two behaves very differently from one that sold in week six, even if both are now gone.
- Color performance. Reorder the color that sold, not the style in a new color you like.
- Gross margin achieved. Not planned margin — what you actually got after any discount. A sold-out bag at 35% is worth less than a steady seller at 55%.
- Returns and complaints. A sell-out with three returns for a broken strap is not a winner; it's a warning.
- Customer requests. "Do you have this in black?" is the cheapest market research you'll ever get. Write it down.
- Reorder availability and lead time. A reorder that lands after the season ends is a markdown you paid full price for.
A bag selling out does not automatically mean reorder. Ask three questions first: did it sell at the margin you planned, or did it sell because it was underpriced? Is there enough season left for the reorder to sell at full price? And is the demand for that specific bag, or for that type of bag — because if it's the type, you may be better served by a similar silhouette with a better cost.
Before committing reorder dollars, check that the money is genuinely available: run it against your Open-to-Buy Calculator. Reordering a winner with money that was earmarked for your core apparel is one of the quieter ways a good season turns into a cash-tight one.
And the stop rule matters as much as the reorder rule: decide in advance what sell-through by what date means you mark the style down and don't repeat it. Written before the order arrives, that rule is analysis. Written afterwards, it's rationalization.
A Complete Worked First Order (Illustrative)
Every number below is a hypothetical example to show the full sequence of the math. These are not supplier quotes and not industry standards.
The setup: An online-and-local boutique with an apparel average unit retail around $48 wants to test handbags. Total handbag budget: $1,500, of which she plans to spend about two thirds now and hold the rest for reorders.
| Style | Colors | Units | Wholesale ea. | Merch cost | Planned retail ea. | Retail value |
|---|---|---|---|---|---|---|
| Crossbody (hero) | Black, tan | 10 | $19 | $190 | $48 | $480 |
| Tote (hero) | Cream, black | 8 | $33 | $264 | $82 | $656 |
| Belt bag | Black | 6 | $15 | $90 | $38 | $228 |
| Shoulder bag | Brown | 5 | $29 | $145 | $72 | $360 |
| Wallets | Assorted 3 | 6 | $10 | $60 | $26 | $156 |
| Total | 5 styles / 9 SKUs | 35 | — | $749 | — | $1,880 |
Landed cost. Assume a freight quote of $86 and $18 of packaging across the order. Total inbound = $104. Total landed cost = $749 + $104 = $853, or about $24.37 per unit against $21.40 per unit on the invoice — roughly 14% more than the invoice suggested. That's the number to price from.
Margin if everything sells at full price. Retail value $1,880 − landed cost $853 = $1,027 gross margin, a 54.6% gross margin and about a 2.20× markup on landed cost. Priced off the invoice instead, it would have looked like 60.2%.
Cash held back. $1,500 − $853 = $647 reserved for reorders. That reserve is the whole point of buying shallow: when one silhouette sells through in three weeks, you have the money to go deep on the thing that's already proven.
Decision rule, written before the order arrives:
- At 6 weeks, any style above 60% sell-through at full price → reorder in the selling color only, using the reserve.
- Between 30% and 60% → hold, re-merchandise, feature it in email once, review at week 10.
- Below 30% at 10 weeks → mark down, clear it, and don't repeat the silhouette.
Realistically not everything sells at full price. Run your own version — including the markdown you expect to take — through the Profit Margin Calculator and the Landed Cost Calculator before you write the order, not after.
Common Handbag Buying Mistakes
- Buying depth before sell-through. The expensive one. Depth is earned.
- Buying colors instead of silhouettes. Four colors of one bag teaches you one thing at four times the cost.
- Pricing off the invoice. Freight is a bigger share of cost here than in any other accessory category.
- Letting a supplier's MOQ design your assortment. If the minimum forces a buy you wouldn't otherwise write, that's a reason to find a different supplier, not a reason to buy.
- Skipping the sample. Straps, zippers and handle attachments are what generate returns, and photographs don't show them.
- No hero. A wall of equally-weighted bags is a wall of indecision.
- Ignoring outbound shipping online. A bulky bag costs real money to ship to a customer. Check that your shipping policy still leaves the margin intact.
Your Next Step
| Where you are | Your next step |
|---|---|
| Still planning or setting the store up | Get the free Shopify Store Setup Checklist and finish the storefront before inventory money goes out |
| Sizing a first buy | Plan the dollars in the Inventory Buy Planner, then price off the Landed Cost Calculator and the Profit Margin Calculator |
| Established and checking you have room | Run the category through the Open-to-Buy Calculator before you add it |
| Hunting for suppliers | Start with The Little Black Book instead of a fresh vendor search for every category |
| Store is live but accessories aren't selling | Book a Boutique Store Audit for a prioritized fix list on merchandising and conversion |
| Growing an established store | ECom Academy — inventory, traffic, conversion and profitable growth in one place |
If handbags are one of several categories you're adding, the same discipline applies across all of them — few SKUs, shallow depth, landed-cost pricing, depth only on proven winners. The neighbouring guides: wholesale accessories for the overall category split, wholesale jewelry, wholesale shoes, wholesale bath & body and wholesale candles. For the sourcing picture overall, start at wholesale vendors for boutiques, and if you're still sizing the whole opening buy, read how much inventory to start a boutique and put the category into your boutique business plan before you commit the cash.