Operations Guides
The behind-the-scenes systems that keep the lights on
Shipping, returns, inventory, taxes, legal — the unglamorous parts of running a boutique that nobody on Instagram talks about. Set these up right once so they don't eat your week.
Sell-Through Rate for Boutiques: What It Means & When to Reorder
Is this product actually selling well, and should you reorder it? Sell-through answers the first question. Here's the formula, the measurement window that makes it meaningful, and how to turn it into a reorder decision.
What Wholesale Orders Really Cost: Shipping, Duties & Landed Cost
Freight, duties, and order fees don't show up on the wholesale invoice — but they're part of what every unit cost you. Here's how to calculate landed cost per unit and price from it.
How to Split Your First Wholesale Order Across Vendors
The hardest part of a first wholesale order isn't finding vendors — it's deciding how much of your budget each one gets. Here's the allocation logic, with three worked examples.
Open-to-Buy for Small Boutiques: A Simple Monthly Formula
Open-to-buy is the one number that tells you whether you can place another wholesale order this month. Here's the formula, a worked example, and how small boutiques actually use it.
Boutique Inventory Management: What to Reorder, Hold, Mark Down or Exit
The post-purchase inventory hub: measure what's selling, decide what deserves a reorder, check whether you can afford it, and exit what's genuinely finished.