A good hat store name tells people which hats you sell: felt western, trucker caps, sun hats or custom pieces. Brim, crown, band and crease are hat words most shoppers recognize right away. My shortlist: Brim & Band, The Hat Rack Co. and Crown Theory.

The lists below cover ten different hat businesses, not only western. If western is your whole store, my western boutique name ideas go deeper on that look.

A quick naming framework for hat shops

FormulaExampleBest for
Hat part + nounBrim & BandAlmost any hat shop
Place + "Hat Co."[Town] Hat Co.Storefronts and local custom work
Style word + hat wordWild Brim SupplyWestern and outdoor
Your name + "Hats"[Name] HatsCustom and hand-shaped hats

10 best hat store names

  1. Brim & Band
  2. The Hat Rack Co.
  3. Crown Theory
  4. Top Shelf Hats
  5. The Hatbox Social
  6. Headline Hat Co.
  7. Wide Brim Supply
  8. Capstone Hat Shop
  9. The Crease
  10. Felt & Feather

Fashion hat shop names

  • The Hat Edit
  • Tilted Brim
  • Chapeau Social
  • The Hat Parlor
  • Brimful
  • Crowned Boutique

Western hat store names

  • Cattle Crown Hat Co.
  • Pinch Front Supply
  • The Hat Bar West
  • Range Rider Hats
  • Gallon & Grit
  • Branded Brim
  • Felt Ranch Hat Co.
  • Rattlesnake Band Hats

Sourcing western styles? See western hats wholesale.

Cap and trucker hat business names

  • Cap Club
  • Snapback Supply
  • The Trucker Stop
  • Bill & Buckle
  • Fitted Theory
  • Six Panel Shop
  • The Dad Cap Co.
  • Mesh Back Goods

Outdoor and sun hat names

  • Shade Maker Hats
  • Trailhead Hat Co.
  • Sunward Supply
  • The Wide Awake Hat
  • Summit Brim
  • Fair Weather Hats
  • Coastline Cap Co.
  • Fieldday Hats

Selling on-course styles too? Golf hats wholesale covers that niche.

Luxury hat store names

  • Maison Brim
  • The Millinery Room
  • Beaver Felt Atelier
  • Hat & Heritage
  • The Crown Salon
  • Sable Brim

Streetwear hat brand names

  • Lid Supply
  • Crown Kings
  • Top Off
  • Headroom
  • Brim Gang
  • Cap Culture
  • Fresh Lids Co.
  • Fitted Drop

Women's hat shop names

  • Her Hat Box
  • Sunday Brim
  • Bow & Brim
  • Lady Crown Hats
  • The Pretty Brim
  • Garden Party Hats
  • Ribbon Band Co.
  • Brim Belle

Men's hat store names

  • Gentleman's Crown
  • The Fedora Room
  • Brimstone Hat Co.
  • Dapper Lid
  • Hatband Supply
  • The Well Hatted Man
  • Front Pinch Goods

Vintage hat shop names

  • Hatbox Vintage
  • Old Crown Hats
  • The Milliner's Attic
  • Second Brim
  • Pillbox Parlor
  • Time-Worn Toppers
  • Cloche & Co.

Custom hat business names

For hat bars, branding, patches, burning and shaped-to-order hats.

  • Shaped by [Name]
  • The Custom Crown
  • Burn & Brim
  • Patch & Press Hats
  • Build-a-Brim Bar
  • Made to Crease
  • Hat Lab Co.
  • [Town] Hat Works
  • Your Brim Studio
  • The Hat Bench

Before you fall in love: none of these names has been checked for availability. Search your state business registry, the domain, the social handles and the USPTO trademark database, and follow your state and local registration rules before you order signs or packaging.

Planning the business side too? Read how to start a hat business.

How to choose your hat store name

  1. The category test. Would a shopper guess the kind of hats you sell? "Cap Club" and "The Millinery Room" promise very different stores.
  2. The label test. Hat names end up on inner bands, hang tags and box lids. Keep it short enough to read small.
  3. The growth test. If you plan to add boots, jewelry or tees, avoid names that lock you into one hat style.
  4. The spoken test. Say it aloud and ask three people to spell it.
  5. The search test. Search the name plus "hats." Hat brands often share words like brim and crown, so check you stand apart.

For more general styles, browse my boutique name ideas or try the boutique name generator.

Found a name you love? Here's what I'd do next

  1. Turn the name into a brand. Hat brands appear on inner bands, patches and boxes, so test your logo stitched small and in one color. If you want it done for you, my Dream Boutique Branding Package builds the logo, colors and fonts around the name you picked.
  2. Secure the domain. Search the .com the same day you pick your finalist. You can check and register it through Grow Your Boutique Domains, then grab the matching social handles.
  3. Handle the business setup. Register the name the way your state requires and form your business entity. Some owners use LegalZoom for filing paperwork. It is a filing service, not personal legal advice, so talk to an attorney about trademark questions.
  4. Build the store. When the name, domain and paperwork are settled, open your hat shop on Shopify.
  5. Plan your inventory. Start with the western hats wholesale guide so your first order matches your budget. Many hat brands sell wholesale to boutiques. Browse wholesale brands on Faire.